New Disney executive will help the company’s metaverse play

Disney recently announced it was hiring former Apple Games executive Mark Bozon as the company’s new senior creative leader for its cross-divisional Next Generation Storytelling initiative. This division of Disney oversees the business’ metaverse ambitions.

This is an incredibly quick turnaround for Bozon, who had spent 12 years working for Apple. On May 20th, he announced in a social media post that he was leaving Apple and “headed to an absolute dream job.” This comes after he most recently served as the games creative director for the Apple Arcade.

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As the VP of Next Generation Storytelling creative experiences, Bozon will be in charge of developing the creative vision for the group while turning that strategy into executable plans. It is believed that Bozon will build a multidisciplinary team that will work with multiple Disney business units to create innovative “bold ideas” for creative Next-Gen Storytelling concepts.

As previously mentioned, Bozon worked for Apple from June 2010 to this past May. Prior to that, he had experience working for well-known gaming organizations like Electronic Gaming Monthy, WayForward Technologies, and IGN.