Chinese, US, and UK brands generate two-thirds of total influencer ad spending, worth $30.8B in 2023

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets...

Influencers brace for impending recession

Economists around the world are warning that a recession is looming. But as we move toward greater economic uncertainty, influencer marketing will remain a key...

How Important Are Hashtags Really Going To Be In 2021?

Hashtags have been around since forever. Or from 2007, to be precise, which counts as forever in our ever-evolving digital world. Experience has taught us...